How has Starbucks dealt with issues of brand equitycustomer equity and brand positioning?

a. Starbucks deals with brand equity by always taking the future into account. By this I mean that they switched from selling coffee beans and equipment to being a coffeehouse which got everything started. As you look at them today, they are always focusing strictly on the customer and their point of views by getting customer feedback and reactions so they know if certain trends are dying off or coming about to try and not only continue in satisfying customers around the world but making sure they are staying on top of the competition. b. Starbucks deals with customer equity by having highly trained as well as skilled employees. By training an employee in correctly they will know how to do their job in a fast and efficient manner impressing customers who go there for the convenience. By having employees that are skilled with customer service, they will also be able get on a more personal and friendly level with them in which they can please customers as well. c. Starbucks deals with brand positioning by continuing to focus on the customer and his/her point of views. They position themselves by appealing to adults of all ages, whether it might be the convenience factor for men and women who are on the go, to men and women who want to meet up in a social environment, or even an older population with the calm and ambient atmosphere that Starbucks has to offer. a. Starbucks deals with brand equity by always taking the future into account. By this I mean that they switched from selling coffee beans and equipment to being a coffeehouse which got everything started. As you look at them today, they are always focusing strictly on the customer and their point of views by getting customer feedback and reactions so they know if certain trends are dying off or coming about to try and not only continue in satisfying customers around the world but making sure they are staying on top of the competition. b. Starbucks deals with customer equity by having highly trained as well as skilled employees. By training an employee in correctly they will know how to do their job in a fast and efficient manner impressing customers who go there for the convenience. By having employees that are skilled with customer service, they will also be able get on a more personal and friendly level with them in which they can please customers as well. c. Starbucks deals with brand positioning by continuing to focus on the customer and his/her point of views. They position themselves by appealing to adults of all ages, whether it might be the convenience factor for men and women who are on the go, to men and women who want to meet up in a social environment, or even an older population with the calm and ambient atmosphere that Starbucks has to offer.