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Answered 2015-07-16 18:25:28

This answer could be an essay. It could go in a lot of different directions.

The short answer is that the media's portrayal has a huge impact on how sports stars (or any celebrity or public figure in the media) are perceived by the public. In most cases, the only information you get about someone is through the media. Unless you know the star personally, that is almost certainly the case. Therefore, public perception of these figures is 100% influenced by the media.

Of course, "the media" is not one monolithic entity. There is competition in the media just like in other areas, at least in a free society.

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