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it is important to calculate costs and measure media effectiveness to best reach audience.

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Q: How is advertising costs measured?
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Related questions

What is co-op advertising?

A situation in advertising where a retailer and manufacturer agree to the reimbursement of advertising costs. These costs may be in whole or a percentage. Typically it is the manufacturer who reimburses the retailer for the costs of advertising.


How the effectiveness of advertising is measured?

Effectiveness of advertising can be measured in terms of sales volume of that product advertised.


Who shares the costs of cooperative advertising?

In cooperative advertising, the advertisers share the costs of cooperative advertising. Sometimes an advertiser will provide their share of advertising costs in product or discounted product to the other advertiser(s).


How would you define cooperative advertising?

Cooperative advertising is a system that allows two parties to share advertising costs.


What factors should be considered when small business owners decides to advertise?

The advertising medium. The advertising costs. The projected ROI. The opportunity costs. Does the advertising support the company's marketing plan and strategies?


What factors should be considered when small business owner decides to advertise?

The advertising medium. The advertising costs. The projected ROI. The opportunity costs. Does the advertising support the company's marketing plan and strategies?


What has the author Simon Broadbent written?

Simon Broadbent has written: 'The advertiser's handbook for budget determination' -- subject(s): Advertising, Advertising media planning, Costs, Finance 'Spending advertising money' -- subject(s): Advertising, Costs, Decision making 'Accountable advertising' -- subject(s): Accounting, Advertising


Can opportunity costs always be measured?

Opportunity costs cannot always be measured, because it might be satisfaction that is lost. At other times, however, opportunity cost can be measured.


Can advertising or marketing costs be paid out of restricted contribution funds?

no


What is the difference between actual costs and budgeted costs?

Actual Costs are costs which have occurred and can be reliably measured. Budgeted Costs are costs which have been estimated, possibly by using Forecasted Costs.


Does Advertising pay the costs for newspapers to operate and turn a profit?

Yes


What has the author Russell H Colley written?

Russell H. Colley has written: 'Defining advertising goals for measured advertising results'

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