By the time they get to the end of it, you're looking at between $90,000 and $165,000 per lane for a bowling-only center, depending on about three million variables.
BTW, why only 10 lanes? Most centers do it in multiples of four.
Brunswick is the way to go if you want the best, all-new equipment. However, if you are okay with reconditioned pinsetter machines, you should check out Fusion Bowling.