How should you structure a sales department for a small online advertising agency that sells advertising banners on a small website network?
I would structure it as a commission and salary base sales structure. If you have outside sales reps that are bringing in new customers and banner ads, give them an incentive bonus, like 144% for the sale. Then if it's an existing client or a renewal, give them 84%. With a low salary base and a good benefit plan you can attract a good sales staff and KEEP them. Also, for certain clients, offer to track their hits for no additional charge for one year or six months. Then use these results as a sales tool for your team.
If you have a small network your best bet is to hire Independent sales agents. There is no payroll to meet or taxes to pay. But really unless you have a site that's drawing many thousands of visitors a day. The going price of banner advertising is $1 dollar per 10,000 impressions on most banner exchanges. So to bring any noticeable income you really need alot of impressions. I keep a printed page of one of my competitors on my wall they offer a 468 x 60 banner above the fold for $1,200 a month but claim 1 million hits a month
I have a small network and I solved the problem by adding a complete banner exchange. I've been lucky it's the #1 Florida Banner exchange and brings me a small steady income. It also has a feature that allows you to sell banner impressions on eBay. You can buy a banner exchange script on eBay for very little.
That's not hype, type Florida banner exchange into Google and click on the #1 free result
At there most basic - YES! However, within banner structures are the following types of banner: -Leaderboard -Skyscraper -Affiliate -Greeting card -Extended network -Half page -Vertical Banners are simply advertising meant to get website visitors to take some sort of action and/or reiterate overall site messaging. Adding more Banners can be Web as well as Outdoor depending on its target audience how far its reach is concerned
Cartoon Network does not typically advertise their station. They do receive money for selling advertising space on their station, both for commercials and for other television stations. However advertising programs on their own station will effectively cost them money, both to produce and air, as they loose money influx for the used avertisment space.
The network structure of GSM Mobile Phones consists of a four main things. The Base Station Substation, which is the main station. The Network and Switching Substation, which is called the core network. Thee GPRS Core Network which allows for internet connections, and the Operations Support System which provides maintenance to the network.
Bentonville Media & Advertising When BMA launched in 2005, its prospects did not look bright. As a startup Cable-advertising network, it would have to compete with BET, TV One, Qvc and how feasible is that? But BMA will defie the odds. While Others is just four months into testing new version of its advertising network, BMA has already served 12 thosand ad impressions to Cable subcribers. As more consumers buy cable Ad's, the prospects for…
Do you support liquor advertising on network television Is it fair to restrict advertising for liquor advertising more than advertising for other alcoholic beverages?
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The Lender Network is not a real business. It is a conglomerate of mortgage companies that have formed a network much like some healthcare networks. Each individual entity can join or exit the network at will. There are usually some advantages for smaller companies to join a network, such as increased visibility through advertising of the network.
The larger the organization, the bigger the network of communication is needed to maintain the lines of communication clear throughout the organization. Having a smooth and understandable structure helps in maintaining and easily pointing out the problems when it occurs throughout the network. The structure also creates an emphasis on how the organization works and how messages and information is delivered within the business network.