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∙ 13y agoInteractive marketing includes Internet advertising, permission e-mail, marketing web sites, mobile media (including digital mobile communication devices) and other new media (Stafford and Faber, 2005).
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Where can you get knowledge about the emarketing business?
The emarketing business is a complex one, as there are many different aspects to emarketing, from email marketing (also referred to as 'emarketing'!), mobile phone marketing, search engine optimisation (seo), affiliate marketing, pay per click (PPC) campaigns, viral marketing and rich media (e.g. website banner) solutions. If you are thinking of undertaking emarketing yourself, you'll need to accumulate a fair amount of knowledge of the industry in order to launch a competitive and successful campaign. The world of emarketing is constantly changing and evolving in order to keep up with new communication technologies. If time is of the essence, I would suggest employing the services of emarketing specialists, or getting yourself into an organisation where you can learn. Be prepared to put a lot of time and effort into this, whether you're employed or self-employed, as there is a lot to learn and many changes to keep up with.
What are the opportunities in emarketing?
There are many opportunities in emarketing, as most companies with any kind of web presence will have an emarketing strategy. This is partly because it's one of the most cost-effective market strategies with the highest return on investment. there are four main areas that needs to be employed in an emarketing strategy - need and want recognition, information gathering, evaluation, and purchase. Emarketing bridges the gap between need and want recognition, and purchase. Jobs-wise this requires a number of technical skills and disciplines including Web development/Programming skills e.g. HTML, Javascript, PHP et al. Business and creative marketing Copywriting Graphic/web design Any design agency or digital agency will provide these services, and as such the opportunities are ample.
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What is emarketing?
transactions which are conducted electronically between business partners through computer network
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