Market share of Coca-Cola in rural India in 2009?
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avon's market share in india is 04.33%
its 400 cr in yr 2010 and expected to grow at 23% yearly
The introduction to rural marketing was aimed at reaching out topeople in rural areas. This may also be used as a survey toestablish if a company may have rural branches.
Titan is the undisputed market leader in India
There are some cultural differences between those who live in avery rural area and the people who choose to live in an urbanenvironment. What appeals to one of these groups ma…y not appeal tothe other. For example, farmers may not have much interest in aproduct if you market it as making you "cooler" or more dapper.However people living in the city may find this message far moreappealing.
By Sept 10, it was Rs 110 Cr from Indian operations with 0.89% market share.
It is not homogeneous; rather,it is Fragmented.
The total Market Size is approx.1900 crores in India. The top most company in India is Virbac is having almost 12% market share followed by Pfizer almost 10% ms. Then Pr…ovimi nutrition India has 10% MS,Sarabhai Zyduzs has 7%MS and Intervet now it is Merial INDIA has a MS of 6-7% 1.Virbac,2.Pfizer,3.Provimi,4.Zydus Sarabhai and 5.Intervet (Merial India) out of 5 4 are multinational companies entered in India and purchased India firms such as Ranbaxy,Alved,Baif,Vetcare,Glaxo India etc., Thanks S.Murali Product Manager
The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such …as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market. The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour. Infrastructure: The facilities like Electricity, Internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time. Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one. Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market. Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets. Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market. Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits. Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role. Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets.
1 socio-cultural factor. 2 population. 3 occupation. 4 literacy. 5 land distribution and use. 6 development programme. 7 communiction media. 8 credit availabil…ity.
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25% in India