Pepsi is abput 65 - 70% while Coke is about 25-28% in Pakistan Beverage Market Survey. *Bottle Water and Dairy is not included in the beverage survey
According to statistics, in 2010, Pepsi had 11.5% of the global soft drink market.
IGLOO Pakistan has 30% of the market share overall but if you see they are only selling in the territories of Sindh and Balochistan which out 100 caters a 45% of market share.
Pepsi is referred as Pepsi Co in Pakistan. Pepsi, Teem, Marinda are the main beverages produced by Pepsi Co. in Pakistan. Pepsi also produces mineral water with a tag "Aquafina" in Pakistan.
Coca-Cola
They may sponsor the Pakistan cricket team. PEPSI is supponring Pakistan cricket team.
pepsi has many many other brands world wide and has diversified and was very successful doing so unllike coke and so has more market share although the beverage coke itself might be more popular itself pepsi has proven to be the more successful as a firm than coke is
The potato chips market in Pakistan increased at a compound annual growth rate of 11.6% between 2004 and 2009.The leading player in potato chips market in Pakistan is K.S.Sulemanji Esmailji & Sons Pvt. Ltd.
PEPSI
Pepsi's target market is young adults. The Pepsi Company wants to attract people that will be life followers of the beverages.
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Pepsi's Stock Symbol is "PEP".