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Nature of service marketing and classifications of service marketing?
Wiki User
∙ 11y ago
1. customers donot obtain ownership of services.
2.services are perishable
3.customer may be involved in production process
4.promotion needs differnt approaches.
5. employess are considered more important customer.
Wiki User
∙ 11y ago
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Definition of service marketing?
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What are the two sub fields of service marketing?
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