answersLogoWhite

0

Segmentation targeting and positioning

Updated: 12/14/2022
User Avatar

Wiki User

13y ago

Best Answer

what do you understand from segmentation, targeting andpositioning strategies

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Segmentation targeting and positioning
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What is STP approach?

segmentation, targeting, positioning


How are market segmentation targeting and positioning interrelated?

gfhfgjnjhnh


How is airline segmentation targeting and positioning done?

There is no definite answer on how airline segmentation targeting and positioning is done. Each airline has a specified and secretive method. Southwest Airlines has noted that their focus is based on price sensitive customers.


What is The Marketing Segmentation and Positioning Process?

segmentation, differentiation, positioning


What do you understand about market market segment market segmentation market targeting market positioning?

to divide the big market in to small company is known as segmentation. positioning is that which we do the mind of customer or to make the unique thing which attract the customer. to make the new product and focus the particular generation for sale is known as targeting of employess requirement. we will also design or implement the present market in such a way tht it will make benificial for upcoming generation.


What are the key part of the marketing mix how each works with the others?

One of the most important parts or elements in Marketing is missing in the Marketing Mix. It's targeting or "People, in the Nine P's of Marketing. The Marketing Mix includes Product, Price, Promotion and Place but does not include "People" or Targeting. Add STP and you have Segmentation, Targeting and Positioning.


Put yourself in the position of an entrepreneur who is developing a new propelled robotic snowblower similar to a robotic vacuum cleaner to introduce into the market?

iRobot


Exactly what is the relationship between market segmentation target marketing and positioning What damage will be done to a companys target marketing and positioning efforts if markets are incorrectly?

Segmentation, target marketing, and positioning all work together and as Walker (2011) describes, need to be reviewed and analyzed by a firm to make sure they are all addressed to best compete in the marketplace. They are similar in that they are required to be in place for a company to successfully compete in the marketplace. They are different as they perform different function. Segmentation groups customers with similar characteristics. The grouping of the customers needs to be meaningful and the groupings are called segments. The segmentation definition process can be performed by reviewing: product, price, promotion, and/or place; specifying segmentation criteria; and determining the segment size and potential. The other segments attributes include demographics, geographic, and a hybrid or geodemographic segmentation. Targeting evaluates the segments attractiveness to the operating business to help make a determination of if and how a segment will be marketed by the business. Brand positioning deals with making the business products attractive to the segment determined by the business. The business needs to brand position the products specifically enticing to the segment selected through the targeting efforts of the business.


When doing positioning a marketing manager should?

avoid targeting strategies


Explain the difference between the terms segmentation and targeting?

When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments


Brand positioning and brand targeting are necessarily interdependentExplain this Interdependence and provide an example to support your point?

Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.


What is market segmentation of services?

Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.