The role of advertising agencies and the media?
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How is the role of a full service advertising agency differs from an advertising agency which is only booking classified advertisements?
There's two parts to this question. Booking is done through media agencies (intermediairies), or by the advertiser directly to the media. Creation (concept and production) of the advertising is done by the advertising agencies. The larger (network) agencies never book advertising anymore. That is all done by media agencies. Full service agencies offer all the different services in advertising: PR, DM, SP, strategy, etc Whereas there are also specialized agencies that solely deliver PR solutions…
George Spears has written: 'Gender and violence in the mass media' -- subject(s): Violence in mass media, Mass media, Mass media policy, Sex role in mass media, Sex differences in mass media, Influence, Women in mass media 'The portrayal of sex roles in Canadian radio programming, 1985' -- subject(s): Sex role in mass media, Radio broadcasting, Mass media and women 'Moral relativism and absolutism in the development of principled moral thought' -- subject(s): Moral conditions…
Advertising agency that coordinates the purchase of media time and space for a large corporation that is likely to have a number of different agencies handling the various divisions and products. Appointed by the advertiser, this agency makes all the corporate media contracts and receives payment from the other agencies involved (usually 15% of their 15%), for the media placement of their advertising
The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
Rafael Roncagliolo has written: 'A survey of the transnational structure of the mass media and advertising' -- subject(s): Advertising, Advertising agencies, International business enterprises, Mass media 'Problemas de La Integracion Cultural' 'Iglesia, prensa y militares' -- subject(s): Bishops, Catholic Church, Church and state, Persecution
Marketing agencies make their money by selling advertising space, this includes internet advertising. They are the broker between the companies wishing to advertise and the site that will display the advertisement and they receive a percentage of the fee payable, for their role in brokering the deal.
Media has different forms. Whether mass media, print, digital or OOH (Out Of Home), all are considered as effective ones as far as advertising is concerned. The main theme is to knock all the consumer touch points so that he/she will be able to recall your product at the time of purchase. POS (Point of Sales) branding also played a key role in retaining the information you have provided to the consumers through media.
ICT is the main media of advertising in the modern world. ICT is the broad term used to describe Information and communication technologies. Some of these include radio, T.V, Newspapers, Internet, e.t.c . All these are media for advertisement ICT's role in advertising cannot be underplayed in this modern world.ICT has created totally new and innovative ways of reaching new and massive numbers of potential clients than ever envisioned by any other media form.
John V. Vilanilam has written: 'Reporting a Revolution' 'Education and communication' -- subject(s): Communication, Education, Economic development, Mass media 'Advertising basics!' -- subject(s): Advertising agencies, Advertising 'Communication and mass communication in India' -- subject(s): Communication, Mass media, Mass media in community development 'Science communication and development' -- subject(s): Communication in science, Communication of technical information
David Ogilvy has written: 'Confessions of an advertising man' -- subject(s): Advertising agencies, Advertising executives, Biography, History 'Confessions of an advertising man' -- subject(s): Advertising, Advertising agencies, Advertising executives, Biography, History 'David Ogilvy papers' -- subject(s): Correspondence, Hewitt, Ogilvy, Benson & Mather, British American Canadian Corporation, Mather & Crowther, Consumers, American Association of Advertising Agencies, Scottish Council (Development and Industry), Ogilvy, Benson & Mather (New York, N.Y.), Advertising agencies, Economic conditions, Advertising, Trademarks, Fund raising…
Agencies employing people for an advertising job will look for graduates from a broad range of degree disciplines. Preferred degrees include business studies,media studies, psychology, advertising or marketing. However, degrees such as economics, mathamatics, statistics or one of the science degrees are also accepted.