James K. Polk used "54-40 or fight as his campaign slogan. The numbers referred to 54 degrees and 40 minutes north latitude which was the border demanded for the northern border of Oregon in the US boundary dispute with Great Britain.
He eventually made a peaceful settlement for less.
The fight with the Hudson Bay Company
james K and POlkin
Polk
James K. Polk had the campaign slogan 54-40 or fight in 1844. It referred to the latitude demanded for the northern border of the Oregon Territory.
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As Coolidge succeeded Warren Harding following his death in 1923, he did not have a campaign slogan for his first term. Calvin Coolidge's 1924 campaign slogan was "Keep Cool and Keep Coolidge".
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There wasn't one.
The U.S. President who based his campaign slogan on the Oregon boundary dispute with Britain was James K. Polk. His campaign slogan was "Fifty-four Forty or Fight!", which referred to the latitude line of 54°40' north as the desired northern boundary of the Oregon Territory, extending all the way to the southernmost tip of Alaska.
The slogan of the campaign was not disavow by Polk. Polk pledged to settle the boundary of Oregon Territory with Britain.
James K. Polk had the campaign slogan 54-40 or fight in 1844. It referred to the latitude demanded for the northern border of the Oregon Territory.
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His campaign slogan was "I like Ike".
His campaign slogan, "54 forty or fight" referred to his goal of settling the boundary dispute with Britain over the Oregon Territory. He may have had a more hidden agenda of adding California to the US and fixing the border of Texas.
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Roll with Rock
The appropriateness of the campaign slogan
Polk negotiated a treaty with Britain which provided a peaceful settlement to the northern boundary dispute. He compromised his 54-40 or fight slogan, settling for less.
Sweet.Sour.Gone
I like Ike