To whose attention do you send the resume?
Here's advice published by Resume Edge (they're an online consulting group that charges about $100 to professionally rewrite resumes and cover letters): Personalize the greeting (Dear Ms. Smith). Try to get the name of a person whenever possible. A blind advertisement makes that impossible, but in other cases a quick telephone call can often result in a name and sometimes a valuable telephone conversation. When you can't get a name, use Dear Recruiter, Dear Hiring Manager, Dear Search Committee, or Dear Sir/Madam. For more of their advice on writing cover letters, see the link to the right.