Asked in Business & FinanceSales and Customer ServiceMarketing Advertising and Sales
Using Walkers crisps as an example describe the role of promotion within the marketing mix?
October 27, 2009 2:46PM
The 4 p's of marketing mix are price, product, place and promotion.
Product: Walkers crisps or any product that they sell. Does it have a unique selling point?
Place: huge supermarkets e.g. ASDA, TESCO, Sainsbury, vending machines, to wholesalers and retailers
Price: multipacks of crisps. psychological prising e.g. £1.25, £0.90
Promotion: TV adverts, billboards, paid ads,
-special offers, selling crisps cheaper than other companies.