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Was the focus of Carlson's use of a business intelligence a top-line initiative or a bottom-line initiative?

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September 23, 2007 6:38PM

It's a bottom line initiative because they don't try to reduce the prices or improve the service to get more customers. They just want to clarify their contracts and make them more reliable for not spending much of their profits to suppliers. THey just try to reduce their costs and save their income, so this is a bottom line initiative.