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What are main duties and resposibilities of a brand manager of FMCG Product?
Wiki User
∙ 9y ago
They hold many duties such as developing the brand and doing promotional activities. This position also works to build relationships with stakeholders.
Wiki User
∙ 9y ago
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Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
What does a degree in marketing prepare for a career in?
A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.
You are a sales manager for a particular brand of mixer and blender Frame a sample bad news letter telling a customer about that her claim for the product replacement is rejected on the grounds that?
You are a sales manager for a particular brand of mixer and blender Frame a sample bad news letter telling a customer about that her claim for the product replacement is reject
How do you differentiate between a product and a brand?
a product is something that a brand makes- for example the iPhone is a product and Apple is a brand.
How does a product develop into a brand and what is advantage of creating a brand?
A product is developed into a brand by giving the product a certain personality that consumers can use to identify it. Creating a brand allows the product to be associated with certain traits. It also makes the product easy to remember for the consumer.
Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
What is the function of a brand manager?
First brand manager should understand his duty because to promote the brand in the market it should be in better manner as well as manager of brand his primary duty to create the awareness of his brand we will see all the function of brand manager step by step these all are below 1.Brand manager have to know very well about his product because the entire structure of product should well and every thing of wright from manufacturing to finished goods. 2.Brand manager use the marketing mix tools according to product advertising also enhance the awareness of the brand 3. The log of the brand and name,design,tag line these all should be proper 4.At the time brand buliding manager should keept in the mind that persanality of the brand,image of the brand should be well non 5.Manager should promise to his audiance and provide quality asurance to customer. 6.Manager can create good image of the organization in frant of the sociaty 7.Manager should bulid those brand which reflacte the organization value and image. 8.Also evalute the brand which is going well. 9.The colours and packaging ,imgage,quality all these thing should be atractive 10.Manager alwayes make new policy for developing the brand.
What kind of career has Betsy Holden had?
General Foods Corporation, 1982-1984, assistant product manager; Kraft Foods, 1984-1987, brand manager; 1987-1990, group brand manager; 1990-1993, vice president, new product development and strategy; 1991, vice president, marketing
What does a degree in marketing prepare for a career in?
A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.
You are a sales manager for a particular brand of mixer and blender Frame a sample bad news letter telling a customer about that her claim for the product replacement is rejected on the grounds that?
You are a sales manager for a particular brand of mixer and blender Frame a sample bad news letter telling a customer about that her claim for the product replacement is reject
What is difference between Account planning and brand manager?
Account Planner is just like the brand manager on the agency side. The main difference is that brand manager is more like a CEO on the company side, which means he/she should not only consider communication issue but also business issue such as product, price and place. While the Account planner focuses more on comunnication issue.
How do you differentiate between a product and a brand?
a product is something that a brand makes- for example the iPhone is a product and Apple is a brand.
How does a product develop into a brand and what is advantage of creating a brand?
A product is developed into a brand by giving the product a certain personality that consumers can use to identify it. Creating a brand allows the product to be associated with certain traits. It also makes the product easy to remember for the consumer.
How much does a brand manager earn?
A brand manager earn a median salary of $90,100 becoming one of the best jobs in USA
Does FEP Search Group handle Brand Manager job openings?
Yes. FEP Search Group is an executive-recruiting firm that routinely handles marketing searches, and a Brand Manager job would fall into the category of marketing. Most companies such as Unilever, P&G, Kraft, Nabisco, etc. have Brand Managers that are responsible for...what else...a particular brand of product, how to position it, price it, etc. FEP Search Group's recruiters are very skilled in this area. As always, I can confirm that their brand manager job openings are not a ' scam ' - but they only work with the very best candidates.
How much does a product manager earn?
It depends on your location, years of experience and the type of product you manage. You can check salary.com for more information. Following are some examples of median salaries for Product Managers in the USA as of December 28, 2011: Product/Brand Manager: $91,446 Credit Card Product Manager: $81,920 Retail Banking Product Manager I: $68,449 Web Product Manager I: $60,246 This does not include years of experience or size of the business. For example, a Web Product Manager I (in real life, the position title would just be "Product Manager" and the person would work at an internet company) who is just starting out at a start-up could expect to earn somewhere on the low end of the salary scale: $39,365 to $51,222 (the bottom 10% - 25% of pay). But someone with 3-5 years of experience working for a large corporation could expect to earn on the high end of the scale: $74,158 - $83,183 (the top 25% - 10% of pay).
What is the difference between product and brand?
An automobile is a product, a Chevrolet is a Brand of automobile. In other words a product is an item's name, while a brand is the name of the company that manufactures the product. Any individual product may have multiple manufacturers or brands.
