The auto manufacturing industry is considered to be highly capital and labor intensive. The major osts for producing and selling automobiles include: • Labor - While machines and robots are playing a greater role in manufacturing vehicles, there are still substantial labor costs in designing and engineering automobiles. • Materials - Everything from steel, aluminum, dashboards, seats, tires, etc. are purchased from suppliers. • Advertising - Each year automakers spend billions on print and broadcast advertising; furthermore, they spent large amounts of money on market research to anticipate consumer trends and preferences. The auto market is thought to be made primarily of automakers, but auto parts makes up another lucrative sector of the market. The major areas of auto parts manufacturing are: • Original Equipment Manufacturers (OEMs) - The big auto manufacturers do produce some of their own parts, but they can't produce every part and component that goes into a new vehicle. Companies in this industry manufacture everything from door handles to seats. • Replacement Parts Production and Distribution - These are the parts that are replaced after the purchase of a vehicle. Air filters, oil filers and replacement lights are examples of products from this area of the sector. • Rubber Fabrication - This includes everything from tires, hoses, belts, etc. In the auto industry, a large proportion of revenue comes from selling automobiles. The parts market, however, is even more lucrative. For example, a new car might cost $18,000 to buy, but if you bought, from the automaker, all the parts needed to construct that car, it would cost 300-400% more. Over and above the labor and material costs we mentioned above, there are other developments in the automobile industry that you must consider when analyzing an automobile company. Globalization, the tendency of world investment and businesses to move from national and domestic markets to a worldwide environment, is a huge factor affecting the auto market. More than ever, it is becoming easier for foreign automakers to enter the North American market. (To read more about this issue, see The Globalization Debate.) Competition is the other factor that takes its toll on the auto industry; we will discuss this in more detail below under the Porter's 5 forces analysis Key Players In North America, the automobile production market is dominated by what's known as the Big Three: • General Motors - Produces Chevrolet, Pontiac, Buick and Cadillac, among others. • Chrysler - Chrysler, Jeep and Dodge. • Ford Motor Co - Ford, Lincoln and Volvo. Two of the largest foreign car manufacturers are: • Toyota Motor Co • Honda Motor Co Key Ratios/Terms Fleet Sales: Traditionally, these are high-volume sales designated to come from large companies and government agencies. These sales are almost always at discount prices. In the past several years, auto makers have been extending fleet sales to small businesses and other associations. Seasonally Adjusted Annual Rate of Sales (SAAR): Most auto makers experience increased sales during the second quarter (April to June), and sales tend to be sluggish between November and January. For this reason, it is important to compare sales figures to the same period of the previous year. The adjustment factors are released each year by the U.S. Bureau of Economic Analysis. Sales Reports: Many of the large auto makers release their preliminary sales figures from the previous month on a monthly basis. This can give you an indication of the current trends in the industry. Day Sales Inventory = Average Inventory Average Daily Sales The sales reports (discussed above) are released monthly. Most automakers try to make dealerships hold 60 days worth of inventory on their lots. Watch out if sales inventory climbs significantly above 60 days worth. Sales fluctuate month-to-month, but you shouldn't see sustained periods of high inventory. Analyst Insight Automobiles depend heavily on consumer trends and tastes. While car companies do sell a large proportion of vehicles to businesses and car rental companies (fleet sales), consumer sales is the largest source of revenue. For this reason, taking consumer and business confidence into account should be a higher priority than considering the regular factors like earnings growth and debt load. (For more about the Consumer Confidence Survey, see Economic Indicators: Consumer Confidence Index.) Another caveat of analyzing an automaker is taking a look at whether a company is planning makeovers or complete redesigns. Every year, car companies update their cars. This is a part of normal operations, but there can be a problem when a company decides to significantly change the design of a car. These changes can cause massive delays and glitches, which result in increased costs and slower revenue growth. While a new design may pay off significantly in the long run, it's always a risky proposition. For parts suppliers, the life span of an automobile is very important. The longer a car stays operational, the greater the need for replacement parts. On the other hand, new parts are lasting longer, which is great for consumers, but is not such good news for parts makers. When, for example, most car makers moved from using rolled steel to stainless steel, the change extended the life of parts by several years. A significant portion of an automaker's revenue comes from the services it offers with the new vehicle. Offering lower financial rates than financial institutions, the car company makes a profit on financing. Extended warranties also factor into the bottom line. (To read more about this, see Extended Warranties: Should You Take The Bait?) Greater emphasis on leasing has also helped increase revenues. The advantage of leasing is that it eases consumer fears about resale value, and it makes the car sound more affordable. From a maker's perspective, leasing is a great way to hide the true price of the vehicle through financing costs. Car companies, then, are able to push more cars through. Unfortunately, profiting on leasing is not as easy as it sounds. Leasing requires the automakers to accurately judge the value of their vehicles at the end of the lease, otherwise they may actually lose money. If you think about it, the automaker will lose money on the lease if they give the car a high salvage value. A car with a low salvage value at the end of the lease will simply be bought by the consumer and flipped for a profit. Porter's 5 Forces Analysis 1. Threat of New Entrants. It's true that the average person can't come along and start manufacturing automobiles. Historically, it was thought that the American automobile industry and the Big Three were safe. But this did not hold true when Honda Motor Co. opened its first plant in Ohio. The emergence of foreign competitors with the capital, required technologies and management skills began to undermine the market share of North American companies. 2. Power of Suppliers. The automobile supply business is quite fragmented (there are many firms). Many suppliers rely on one or two automakers to buy a majority of their products. If an automaker decided to switch suppliers, it could be devastating to the previous supplier's business. As a result, suppliers are extremely susceptible to the demands and requirements of the automobile manufacturer and hold very little power. 3. Power of Buyers. Historically, the bargaining power of automakers went unchallenged. The American consumer, however, became disenchanted with many of the products being offered by certain automakers and began looking for alternatives, namely foreign cars. On the other hand, while consumers are very price sensitive, they don't have much buying power as they never purchase huge volumes of cars. 4. Availability of Substitutes. Be careful and thorough when analyzing this factor: we are not just talking about the threat of someone buying a different car. You need to also look at the likelihood of people taking the bus, train or airplane to their destination. The higher the cost of operating a vehicle, the more likely people will seek alternative transportation options. The price of gasoline has a large effect on consumers' decisions to buy vehicles. Trucks and sport utility vehicles have higher profit margins, but they also guzzle gas compared to smaller sedans and light trucks. When determining the availability of substitutes you should also consider time, money, personal preference and convenience in the auto travel industry. Then decide if one car maker poses a big threat as a substitute. 5. Competitive Rivalry. Highly competitive industries generally earn low returns because the cost of competition is high. The auto industry is considered to be an oligopoly, which helps to minimize the effects of price-based competition. The automakers understand that price-based competition does not necessarily lead to increases in the size of the marketplace; historically they have tried to avoid price-based competition, but more recently the competition has intensified - rebates, preferred financing and long-term warranties have helped to lure in customers, but they also put pressure on the profit margins for vehicle sales http://www.investopedia.com/features/industryhandbook/automobile.asp last visited on Dec 06 2008
5 forces analysis on fast food industry
Porter's five forces analysis are used to describe forces in an INDUSTRY, not a specific firm. So for the case of Apple, it would propably be the PC industry or electronic devices industry.
Of course, you can use five forces analysis for any industry.
The first step in performing an industry analysis to assess the impact of Porter's five forces.
how to apply poters 5 forces to hotel
An Industry analysis focuses on the industry itself and not the business. An industry analysis is based on external factors on an industry and is often deals with analyzing a task environment. Porter's analysis is often used for an industry analysis. For a company analysis you deal with inside strengths. weaknesses, opportunities and threats of your business. A company analysis focuses on internal analysis of the company.
Porter's 5 Forces of Competition apply to any Competitive Business/Industry, including but not limited to the retail industry. - Threat of a New Competitor - Threat of a substitute (rival) product/service - Buying Power (bargaining power of buyers) - Supplier Reliance (supplier bargaining power) - Intensity of Rivalry - they say competition brings out the best in us. For a detailed explanation of Porter's 5 Forces and free Templates to use for analysis check out the site BusinessBalls.
pestle analysis of Pakistan automobile industry
The 5 forces analysis of Air Asia is : Rivalry amongst existing competitors is high, Threat of substitutes is moderate, Power of buyer is high, Power pf supplier is moderate,Threat of entrants is high.
The positioning of industry analysis is important: it is not so important that the analysis appear 'early' in a bp.
An industry analysis is a process provided for a specific company. Within this analysis, it is determined how much potential a company's business products and service may have. It is a projection.
The swot analysis of car industry can be broken down into four different categories which includes strengths, weaknesses, opportunities, and threats to the industry.
Michael Potter's five forces framework can be used to determine whether the industry is attractive enough to sustain a small or medium size enterprise. The five forces of Entry, Rivalry, Substitutes, Buyers and Suppliers jointly determine the intensity of competition and profit potential for a small and medium size firm in a given industry or market sector. In analysing each market force, the question is whether it is sufficiently strong to reduce or eliminate industry profits. The focus at this stage is at the industry level because industry dynamics and profits of necessity dictate profits of other firms that enter the industry. Also, in carrying out a five forces analysis we want to be able to answer this question: If the competitive forces in the industry are strong, is there some strategy that firms might employ to defend it, or influence the forces in their own favour?
In strategic planning, firms analyze the competitive environment in order to adapt to or influence the nature of competition. A general rule of thumb about this analysis is: The more power each of these forces has, the less profitable the industry will be. There are five forces: 1. Customers 2. Rival Firms 3. New Entrants 4. Substitutes 5. Suppliers
This is used to make sure the steel is up to code. Each manufacturer must meet these standards to stay in business.
porter's five forces model to cement industry ?
swot analysis of sscooter industry in india
Industry analysis is used by businesses to determine their current environment. It helps a business understand the marketplace and how to gain an edge competitively.
advantage of model analysis
in salt analysis...
Catchment area analysis in retail industry is to calculate the trade area population and study the accessibilities to the potential shopping mall.
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The pest analysis of the Indian food industry is done from time to time. It is done to come up with various ways to manage the pests.
Case studies are used for the following analyses: industry analysis; product/service analysis; financial analysis; and management analysis.
Wafferdale, ipod, Tvission and sorry cant remember last 2.