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Marketing research, according to my old tutor, is part of the process of designing the product to better suit the customer. As such it should have few disadvantages to the supplier.

It is not (Edsel excepted) the process of trying to sell a product you've already designed.

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โˆ™ 2011-06-01 06:05:48
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Q: What are the advantages and disadvantages of marketing research?
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