It provides us information about the happenings of our surroundings. It is not sure that the information media provides is really true. It consists of news channels.
News channels provide a constant stream of news on regional and global events.
Although they generally offer a good source of information on current affairs, they are often criticized for generating news out of non news worthy events. Filling a channel with content 24 hours each day is challenging and sometimes, editors are tempted to fill the time with stories that are not worth broadcasting or airing topics that in the past have been considered private rather than public.
Advantages of media and newspapers include providing timely information, fostering public awareness, and serving as a platform for public debate. However, disadvantages can include sensationalism, biased reporting, and the potential spread of misinformation.
Advantages and Disadvantages of the Major Types of Media
Type of Medium Advantages Disadvantages When to Use
Direct Mail Most personal form of advertising
By selecting names by zip code, mailing can be pinpointed to precise geographic area
Mailing lists may be used to target specific groups
Can evaluate its effectiveness by calculating response rates Difficult to find mailing list of prospects by occupation at home addresses
Cost for reaching each prospect is high
Many people don't like unsolicited offers If the right mailing list can be found, this is potentially the most effective medium - no other medium gives the prospect as much a feeling of being specially selected
Particularly valuable in competitive situations
Directories Specialized audiences
Long life Not timely
Often have competitive clutter Only appropriate for ongoing recruiting programs
internet Relatively cost-effective
Can target types of viewers
Messages can be timely
Ads can be interactive
Able to reach a global audience Should be one component of the marketing strategy
Difficult to gauge impact of Internet advertising
Range of costs can vary dramatically Appropriate for ongoing campaigns, especially as a resource for additional information. Banners, Ezines and links can help drive traffic to the site.
Magazines Can select targeted audiences
Ad size flexibility
High quality printing
Prestigious editorial environment
Long life - prospects keep magazines and reread them Wide geographic circulation - usually cannot be used to limit recruiting to specific area
Long lead time for ad placement
Costs can be high When job is specialized
When time and geographic limitations are not of utmost importance
When involved in ongoing recruiting programs
Newspapers Short deadlines
Ad size flexibility
Circulation concentrated in specific geographic areas
Reach a diverse audience
Classified sections well organized for easy access by active job seekers Easy for prospects to ignore
Considerable competitive clutter
Circulation not specialized - you pay for unwanted readers
Poor printing quality
Targeting specific audiences is limited When you want to limit recruiting to a specific area
When sufficient numbers of prospects are clustered in a specific area
When enough prospects are reading help-wanted ads to fill hiring needs
Outdoor (roadside billboards) and Transit (posters on buses & subways) Difficult to ignore. Can reach prospects as they are literally traveling to their current jobs
Precise geographic selectivity
Reaches large numbers of people many times at a low cost Only very brief message is possible
Requires long lead for preparation and must be in place for long period of time. (Usually one to three months.) When there is a steady hiring need for large numbers of people that is expected to remain constant over a long period of time
"Point-of-Purchase" (Promotional materials at recruiting location) Calls attention to employment story at time when prospects can take some type of immediate action
Creative flexibility Limited usefulness: prospects must visit a recruiting location before it can be effective Posters, banners, brochures, audio-visual presentations at special events such as job fairs, open houses, conventions, as part of an employee referral program, at placement offices or whenever prospects visit at organization's location frequently.
Radio and Television Difficult to ignore. Can reach prospects who are not actively looking for a job better than newspapers and magazines
Can be limited to specific geographic areas
Creatively flexible. Can dramatize employment story more effectively than printed ads
Little competitive recruitment clutter Only brief, uncomplicated messages are possible
Lack of permanence; prospect cannot refer back to it. (Repeated airings necessary to make an impression.)
Creation and production of commercials - particularly TV - can be time-consuming and costly
Lack of special interest selectivity; paying for waste circulation In competitive situations when not enough prospects are reading your printed ads
When there are multiple job openings and there are enough prospects in specific geographic area
When a large impact is needed quickly. A "blitz" campaign can saturate an area in two weeks or less
Useful to call attention to printed ads or web site
Advantage. It gives us full information from all over the world
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Some disadvantages of mass media include the potential for spreading misinformation, the risk of promoting stereotypes or biased viewpoints, and the tendency to prioritize sensationalism over factual reporting. Additionally, mass media can contribute to information overload and desensitization to important issues.
Well what is the disadvantages of advantages of Mass Media? Being a student I feel that I have no disadvantages on Mass Media. I feel that it has only advantages and some people take some advantages wrong as disadvantages.Without media world will be no where today
advantages of guide transmission media
Print media refers to any form of printed communication such as newspapers, magazines, brochures, and flyers. Some advantages of print media include tangibility, credibility, and targeting specific audiences. However, disadvantages include limited reach, longer lead times, and high production costs.
This media allows you to see and hear the information, making it easier to retain. The disadvantages are that it takes longer to produce.
The advantages of media is that it gives us information related with T.V,news etc.
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
Advantages include a large pool of resources. Disadvantages occur when the editor doesn't allow for outside opinions.
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
The advantages of transmission media are it is easy to terminate, cheap cost of installation, and the high installed base. The disadvantages are the noise, they cover less distance, and may suffer interference.
Its graphically designed and easier to use, and has the ability to embed media.
Advantages: Information dissemination: Media helps provide access to a wide range of information and news. Connectivity: It allows for global communication and interconnectedness. Education: Media can be a source of education and learning opportunities. Disadvantages: Misinformation: There is a risk of fake news and misinformation spreading easily through media. Influence on perceptions: Media can shape public opinion and influence societal norms. Privacy concerns: Personal data can be compromised through media platforms.