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What are the advantages and disadvantages of the survey method and test marketing?
Nazlyesil
is someone not doing their homework? I'll give it a shot:
The advantages to the survey method are that you appeal to a larger audience. More people are willing to sit down and discuss their opinions rather than going through an actual testing demonstration. The disadvantage to this is that you have a more biased group. You aren't learning by trial and error.
The advantages to test marketing are that you have some people who are going to be more honest while doing this, rather than doing a survey. You see people's reactions and that may spark some more ideas for the product. The downfall to this is that some people may become hesitant and you're statistics may become flawed.
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What are some marketing survey companies?
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You tell me the answer
What are the advantages and disadvantages of the survey method of research?
no idea help please
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What are the advantages and disadvantages of traverse surveying?
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What are advantages and disadvantages of sampling as a method of data collection?
The main advantages are that a survey is quick and easy. If well carried out, you can get reliable results more quickly and cheaper. Another major advantage is that it is not destructive: if, for example a baker were to check how well each of his cakes has cooked, then he would have no whole cakes left to sell!The disadvantages with surveys are that the result, no matter how good, will only be an estimate. And you will only get a good estimate if the survey is well designed. Sometimes the exact answer is required. Also, if collecting information about a very rare characteristic, the survey proportion will need to be very large and, in such cases, the advantage of quick and cheap may be outweighed by less reliable results.
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There are many questions that can be asked to the students for the survey of marketing. This may include marketing strategies, approaches to marketing, identification of target markets product pricing and much more.
When do you not conduct marketing survey?
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A limitation to the survey method is?
a
What is method called when data is collected by interview?
survey. Can be telephone survey or survey by personal interview.
What best describes the survey method of research?
The survey method of research is sometimes called a census survey. It relies on people responses to questions either with or without explanation.
