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What are the characteristics of mass marketing?


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May 08, 2014 12:42AM

An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.

Some characteristics of mass marketing are:

  • advertising of products purchased by a high percentage of the population such as food, clothing, cars, etc.
  • advertising through media with the widest audiences such as TV, radio, internet, etc.
  • repetition of the advertising to create brand recognition.