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Services are:

  • Perishable
  • Inseparable (Consumer and supplier must be present during production and consumption)
  • Intangible
  • Variable (Different output each time)

Goods dominant logic says:

Goods are physical in nature whereas services are value driven products that are not physical but rather performance based.

Service dominant logic says:

Recent literature points out that, according to "Service Dominant Logic", all goods are actually services, because knowledge is the fundamental unit of exchange. Without knowledge being applied to, say, a microchip, it is merely a pile of silicone.

Also, a firm offers a value proposition (What it supplies the market with). This hypothesis is then tested by the market. For this reason, all firms are customer orientated and everything firms supply to markets are co-created, making them inseparable.

Goods are vehicles in which knowledge, the actual unit of value, is transported. Knowledge is intangible.

For the above reasons, all outputs of organisations should be classified as services.

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