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setting marketing focus structure
initial product development
Rhoda Torphy
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Difference between product orientation and market orientation?
Product orientation during development is using what you have to make what you can with it. Market orientation is seeing what is lacking in the marketplace and uncovering an efficient, expedient way to fill the gap.
What are the advantages of market orientation?
no or yes
Explain a market or market category where the selling concept is still the most popular marketing management orientation?
can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?
What is the difference between market and selling orientation of doing business?
market orientation mean market making for product. it is a long term prospective of the business.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such
Is direction the orientation of a scalar?
No. A scalar has no orientation. Consider ... what's the orientation of the cost, temperature,weight, or volume of a bottle of milk ?
What marketing orientation is kellogs influenced an why?
I think market reseach
Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?
chudi tumak
Accountants suggest that assets should be valued at?
a. cost b. the lower of market or cost c. market d. the higher of market or cost
What are the relationship between the element that constitute the market concept?
customer orientation,intergrated effort
Which business orientation uses market research?
the managing department has a big influence on the prodject
Which is the least likely cause of a product's failure in the marketplace?
lack of market orientation of the seller
Published resources on market orientation?
Market orientation as a business philosophy within the marketing academic discipline really became defined through the writings of Kohli and Jawarski (1990) and Narver and Slater (1990), both in the Journal of Marketing. Since then, there have been many articles dealing with the topic. A nice meta analysis of various market orientation studies can be found in Kirca, Jayachandran, & Bearden (2005).
