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Nielsen regularly posts a list of the most popular advertising unit sizes. Here is the most recent list: Net Ratings reports the most popular ad units during February 14-18 2008 period.
Dimensions - Unique Ads
Leaderboard (728x90) - 21,081
Medium Rectangle (300x250) - 16,577
Wide Skyscraper (160x600) - 11,442
Non-Standard Dimension - 8,145
Skyscraper (120x600) - 3,082
Full Banner (468x60) - 2,845
Large Rectangle (336x280) - 1,748
Rectangle (180x150) - 1,546
Button #2 (120x60) - 1,329
Square Button (125x125) - 1,240
Other - 4,071
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