Asked in History of the United StatesClothing
History of the United States
What did Levis Strauss do?
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What year did levis Strauss invent chocolate chip cookies?
Which is the largest clothes manufacturer in the world?
Asked in Clothing
How much did Levi Strauss get for his first pair of jeans in 1850?
4P's of Levis-Strauss jeans globalization strategies?
Asked in Clothing, Philippines
Where is the factory outlet of Levi's Philippines?
When and why did levis strauss invent blue jeans?
Levi Strauss, a Bavarian immigrant, traveled west from New York City to San Francisco, attracted like many others by the chance to strike it rich after the 1849 San Francisco Gold Rush. Strauss did not prospect for gold but instead opened a wholesale business selling textiles, ready-to-wear clothing, and miscellaneous items. One of his customers, Jacob Davis, approached him with a suggestion. Davis made pants with rivets at the points where seams joined, which made the pants less likely to rip apart. Davis suggested that he and Strauss form a business to patent this idea and manufacture pants. The patent was granted in 1873 and "Levis" were born. This information is from the Levi Strauss Company website at levistrauss.com, so it is a reliable source that Levi Strauss was not the person who first came up with the idea of riveting pants at the stress points.