LOYALTY means that a consumer choses to use again and again the same product, the same brand. A consumer who is loyal to a brand is not willing to change it with a competitor brand.
The scope of the business communication can be explained from the various context point of view and these context are 1. From the personal context 2. From the organisational context 3. From the religious context 4. From the social context 5. From the global context 6. From the national context 7. From the financial context 8. From the cultural context 9. From the context of the business 10. From the political context
There are two broad categories of business defined by who the end customer is. Business to consumer - that is a personal customer, not considered in the context of being employed, and Business to Business where you may be selling to an individual who is representing a business. In a business to business context you may have a many to many relationship. But for business to consumer it is classically defined as one to one
Time Context It is the first suggested outline in solving business cases. Students needs to specify the time context (month and year) if case facts are explicit about it. The time context should tell us when the problem was observed; which required the necessity of an action. A business problem requiring an action during world war will have a different action if it were to be tackled today. In short, a business problem will have different solutions, under different political and economic environments.
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