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The Burger King vision statement discusses the company's goals to promote sales and expansion. The vision statement explains the four pillars of sales--menu, marketing and communication, image, and operations--and how Burger King uses them to increase sales. It also outlines goals for future global expansion, making all the restaurants franchises, and limiting its corporate budget.

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9y ago
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9y ago

The main part of Burger King's vision statement is, "We prepare and sell quick service food to fulfill our guests' needs more quickly, courteously and accurately than our competitors." Burger King is a successful fast food restaurant franchise.

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Q: What is Burger King's vision statement?
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