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Digital marketing is the marketing of products or services using digital technologies, primarily on the internet, but also including mobile phones, display advertising, and any other digital medium.

The main difference between traditional marketing and digital marketing is the use of digital channels to reach and engage with customers. Traditional marketing methods, such as print advertising, direct mail, and telemarketing, rely on offline channels to reach customers, while digital marketing uses online channels such as search engines, social media, email, and mobile apps.

Digital marketing also offers several advantages over traditional marketing, including:

Measurability: Digital marketing campaigns can be tracked and measured in real-time, allowing businesses to see the results of their efforts and make data-driven decisions.

Targeting: Digital marketing allows businesses to target specific audiences based on Demographics, interests, behaviors, and other criteria, resulting in more efficient and effective campaigns.

Personalization: Digital marketing enables businesses to personalize their messages and offers based on customer data, resulting in more relevant and engaging communications.

Interactivity: Digital marketing allows businesses to interact with customers in real-time, providing opportunities for engagement, feedback, and relationship-building.

Cost-effectiveness: Digital marketing can be more cost-effective than traditional marketing, as businesses can reach larger audiences at a lower cost.

In summary, digital marketing is the use of digital channels to market products or services, and it offers several advantages over traditional marketing, including measurability, targeting, personalization, interactivity, and cost-effectiveness.

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axiit 02

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8y ago

Social media platform is booming rapidly. It gives a great business start up for small scale as well as large scale industries. Most of the people all across the world remain very active on Facebook, Twitter, LinkedIn, Blogs, Social bookmarking sites, YouTube and PR. Social Media helps to promote the brand and increase the visibility of the brand. We create a social media strategy for your business based on your goals and niche. We also take care of the online PR (Press Release) by driving online visibility and traffic of your PR to thousands of media websites & Blogs and also take care of the Online Reputation management of your company's profile brand.

Orion PR and Digital is the agency which provides Social Media marketing, PR services and Online Reputation Management. We serve you the best as a PR agency and Digital marketing. You can have a firm belief in the efficacy of our services.

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