Asked in Marketing Advertising and SalesCompaniesKolkata
What is FMCG companies?
February 29, 2012 2:21AM
FMCG companies are those companies that produce Fast Moving Consumer Goods (FMCG).
Fast Moving Consumer Goods are the sorts of products generally sold in a supermarket, but can also include things like cheap electronics and over-the-counter medicines. They are 'fast moving' because they are purchased frequently and consumed quickly, as distinct from more durable goods such as appliances, which are generally replaced only every few years.