Internet Marketing

What is SEM in digital marketing?

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Sudha Gupta
Answered
2020-07-23 11:15:15
2020-07-23 11:15:15

Search Engine Marketing services or SEM services are the fastest way to get your website on top of search pages and bring targeted traffic to your website 24/7. With more than a billion websites and over 3.5 billion searches per day on Google alone, consumers are searching for reviews, content, products, services, etc. Therefore, it is important for websites to be displayed on the top of the search page in order to reach out to prospective customers. Search Engine Marketing services (SEM) involves a set of activities to promote one’s website so that the visibility of the website increases in search engine results.

At Ittisa, as a PPC company in Bangalore, they believe in offering search engine marketing services in combination with SEO strategies to bring distinct results. SEM shouldn’t focus solely on PPC advertising (Pay per Click) but should complement the SEO efforts put in to make the website appear organically on SERP’s. They use SEM or PPC services to successfully select users on search engines through targeted ads including Google Adwords and redirect them to a fully optimized page, which is engaging and user-friendly.

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2018-04-05 03:54:09
2018-04-05 03:54:09

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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