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The old marketing standby... the "catchy" phrase. A catchy phrase is generally a tagline, trademark or motto adopted by a consumer-oriented packaged goods company to promote a product. We've all heard a catchy phrase: 'Bounty is the quicker-picker-upper', 'The quality goes in before the name goes on'. The problem with generating a catchy phrase that it requires a thorough understanding of: - the product and its characteristics, and - the consumer the product is designed for. Unfortunately, you can't just have someone think up a catchy phrase without those two things. Your best bet is to hire a marketing professional and explain what you're selling and who you're selling it to. Then, you can ask for the "catchy phrase".
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