What is a color story in fashion?

A color story is a palette of colors used in a line or for visual merchandising in retail stores. Designers use color stories to connect and idenify each piece with a certain season and line. Retail stores often use color stories for organization and visual appeal in their companys store. An example would be if a designers line was safari inspired the color story would be dark green, tan,brown and mustard. Those colors tell a story= safari!!