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A color story is a palette of colors used in a line or for visual merchandising in retail stores. Designers use color stories to connect and idenify each piece with a certain season and line. Retail stores often use color stories for organization and visual appeal in their companys store. An example would be if a designers line was safari inspired the color story would be dark green, tan,brown and mustard. Those colors tell a story= safari!!

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โˆ™ 2009-01-29 06:26:26
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Q: What is a color story in fashion?
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