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What is a color story in fashion?

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2009-01-29 06:26:26
2009-01-29 06:26:26

A color story is a palette of colors used in a line or for visual merchandising in retail stores. Designers use color stories to connect and idenify each piece with a certain season and line. Retail stores often use color stories for organization and visual appeal in their companys store. An example would be if a designers line was safari inspired the color story would be dark green, tan,brown and mustard. Those colors tell a story= safari!!

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