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What is a mission statement and how do you write one for inclusion in a business plan?

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2008-11-24 10:50:36
2008-11-24 10:50:36

Every business has a purpose, a reason that it was created. Maybe it was to better serve the banking needs of lower income individuals. Or a business might have been launched to make pets feel at home while their owners are away. Whatever the reason, there is always a mission - a purpose for a business being in existence. A mission statement is a way of summing up why a business exists and what it intends to do in a clear and concise manner. A well defined mission statement should inspire, direct and resonate with all of the people working in and for an organization. Although it may seem like a simple task, writing a mission statement can be a challenging activity. It is best to involve all of a company's major stakeholders in the mission statement process. That way everyone's opinion will come to the surface and any disagreements can be discussed. Everyone should have an opportunity, whether in writing or verbally, to present what they feel would be an appropriate mission statement for a company. After all of the statements have been presented, everyone should have an opportunity to make comments and then vote on which mission statement they prefer. It is important to come to a consensus. A neutral party can be used to facilitate things if need be. Once the mission statement has been determined, it should be announced to all employees so that everyone is on the same page. A mission statement should be revised when it no longer coincides with a business� objectives or its reason for existing. The following are some examples of mission statements from real corporations. * Walt Disney - To make people happy * Microsoft Corporation - To enable people and businesses throughout the world to realize their full potential * Nike - To bring inspiration and innovation to every athlete in the world * Wal-Mart - To give ordinary folk the chance to buy the same thing as rich people

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Think about the reason you made the business, then write it down. Here's an example: Barney's mission statement could be Barney: brainwashing young children

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Every company has a Mission Statement. But they are very difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan, or tagline, and an executive summary! A highly successful Mission Statement is both memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. No wonder a Mission Statement is hard to write and there is so much confusion between a Mission Statement and a Vision Statement! (Samples-help)For the source and more detailed information concerning your request, click on the related links section (Answers.com) indicated directly below this answer section.

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Mission statements can be very difficult to write. The purpose of a mission statement to explain the values of your company. Important components of a mission statement include who the customer base is, the technology used and the products used in the company.

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See the attached related link if you need a business plan, they are a team of professional business plan consultants who can give advice or will write your plan for you for just £299. If you are looking for information about how to write a business plan you should include the following sections in a basic business plan and target your audience to tailor the business plan for the result you want to achieve. Executive Summary Mission Statement Market Research SWOT Analysis Your product/service Your Suppliers Your Staff Your Premises Marketing Plan Legal Aspects Financial Section Start Up Costs Sales Forecast Cash Flow Forecast Profit & Loss Statement Balance Sheet

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You need to write this. Read his opening paragraphs and use it to help you write your statement .

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Mission Statements are difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. They are included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company slogan, or tagline, and an executive summary! Successful Mission Statements are memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do". (Samples-help)For the source and more detailed information concerning your request, click on the related links section (Answers.com) indicated directly below this answer section.


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