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A mission statement is a short, descript, and focused statement of purpose for an organization. They should be no longer than a paragraph; but must clearly indicate the actions, culture, and direction of the organization. Mission Statements are used to describe an organization's fundamental purpose to stock holders, customers, clients, employees, and the general public.

For example;

Nike USA, Based in Portland, Oregon:

"Our goal is to carry on his [co-founder Bill Bowerman] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders [1]."

[1] Company Overview: If you have a body, you are an athlete.* Retrieved on August 13, 2010 from http://www.nikebiz.com/company_overview/.

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13y ago
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12y ago

A purpose statement is a declarative sentence which summarizes the specific topic and goals of a document. It is typically included in the introduction to give the reader an accurate, concrete understanding what the document will cover and what he/she can gain from reading it

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Q: What is a purpose statement?
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