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What is branding in marketing?


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2013-06-07 22:13:22
2013-06-07 22:13:22

Branding is when a business makes a name for their product and they proceed to get that name trademarked so that no one else could use it for the same purpose. Businesses use marketing to lure customers to their products. To learn about ways of attracting customers, read the article: The Science of Color - How Colors Affect Marketing Initiatives http://www.incitrio.com/blog/2013/05/07/the-science-of-color---how-colors-affect-marketing-initiatives/

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Branding is to give a product its identity where as marketing is the technique which helps the product reach its end user through various marketing techniques like promotion, advertising etc. etc.


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