What is fashion marketing?
Fashion marketing is much the same as product marketing. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion wares. Basically fashion marketing is marketing to either fashion conscious consumers or to distribution channels such as retail franchises and so forth.
What are good fashion schools in UK to go for fashion journalism or fashion merchandising-marketing?
Sidney Packard has written: 'Consumer behavior and fashion marketing' -- subject(s): Consumer behavior, Fashion merchandising, Marketing 'Strategies and tactics in fashion marketing' -- subject(s): Fashion merchandising 'Fashion buying and merchandising' -- subject(s): Clothing trade, Fashion merchandising, Purchasing
To begin a fashion marketing career, it is first necessary to obtain an associate's or bachelor's degree. This could be achieved by attending a top fashion school. Most of the programs will include courses about fabrics, fashion shows, retail buying, garment construction and several other fashion-based subjects. Most of the fashion marketing programs will have the student actually help produce a fashion show, have a balanced portfolio and have completed an internship. After graduation, there…
Polimoda, the International Institute of Fashion Design and Marketing, is considered one of the best fashion and design schools in Europe and definitely the leader in fashion and marketing education in Italy. The fashion school in Italy holds high quality classes in Florence, Italy ranging undergraduate courses to Masters level specialization programs to summer courses, in the areas of Fashion Design, Fashion Marketing and Fashion Merchandising courses.
They offer Fashion Merchadising, Visual Merchandising, Marketing and Management. But they also offer concentration which are in addition to you major. The concentrations are Cosmetics, Styling, Fashion Publishing, Event Planning, Entrepreneurship, Fashion Communications, International Marketing, Retailing, and Fashion Merchandising (for non- merchandising majors)