Fashion marketing is much the same as product marketing. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion wares. Basically fashion marketing is marketing to either fashion conscious consumers or to distribution channels such as retail franchises and so forth.
Sidney Packard has written: 'Consumer behavior and fashion marketing' -- subject(s): Consumer behavior, Fashion merchandising, Marketing 'Strategies and tactics in fashion marketing' -- subject(s): Fashion merchandising 'Fashion buying and merchandising' -- subject(s): Clothing trade, Fashion merchandising, Purchasing
To begin a fashion marketing career, it is first necessary to obtain an associate's or bachelor's degree. This could be achieved by attending a top fashion school. Most of the programs will include courses about fabrics, fashion shows, retail buying, garment construction and several other fashion-based subjects. Most of the fashion marketing programs will have the student actually help produce a fashion show, have a balanced portfolio and have completed an internship. After graduation, there are several career choices in the fashion marketing business.
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