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Research conducted during the development of your program to help you decide on and describe your target audience, understand the factors which influence their behavior, and determine the best ways to reach them. It looks at behaviors, attitudes and practices of target groups, involves exploring behavioral determinants, and uses a myriad of methods to collect data. Formative research may be used to complement existing epidemiological and behavioral data to assist in program planning and design.

From http://www.orau.gov/cdcynergy/soc2web/Content/activeinformation/glossary/glossarycontent.htm

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Q: What is formative research?
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