A marketing era is one of the many phases that marketing has evolved through over the years. After the 1950s more emphasis was placed on what customers needed and wanted instead of the production and selling of goods.
The marketing era introduced
The five stages of evolution to global marketing are the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. There are a couple additional era that has been identified since which are the relationship marketing era, which encompasses the time between the 1990s-2010, and now the social/mobile era that is currently active.
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
Production, Sales, Marketing, and Relationship
wala
The marketing era introduced
The second era of marketing, ushered in during 1950s, is known as the sales era
The five stages of evolution to global marketing are the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. There are a couple additional era that has been identified since which are the relationship marketing era, which encompasses the time between the 1990s-2010, and now the social/mobile era that is currently active.
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
The second era of marketing, ushered in during 1950s, is known as the sales era
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
the relationship era
Production, Sales, Marketing, and Relationship
wala
In short, during the marketing department era, many companies changed their thinking or purpose from that of manufacturing products to that of satisfying customers
When marketing was based on quality products
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