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Intake margin is the margin on the original selling price before all discounts or promotions are given. So for example, the original sales value of an item could be 100 on a cost price of 50. This gives us an intake margin of 50%.

However the retail business marks down price by around 20% on the original selling price giving us a final realised margin of 37.50 (On the new sales value).


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Q: What is mean by intake margin in retail business?
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