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Marketing Advertising and Sales

What is meant by creative advertising?

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August 11, 2010 8:56AM

Creative advertising encompasses finding creative solutions to advertise brands, products etc. to a targeted audience

The aim is to creative memorable advertising campaigns that boost brand/product recognition and awareness. This can be undertaken in a variety of media, including print (magazine/POS/outdoor), broadcast media (tv, radio, cinema et al), web/online rich media to POS (point of sale), and email and mobile advertising.