Old town goal
To let everyone enjoy every sip of authentic Malaysian Ipoh White Coffee, anytime, anywhere!
Vision & Mission
To be Asia Pacific's Leading White Coffee Producer providing high quality products to customers globally.
To promote our Unique Malaysian Taste - the authentic Ipoh White Coffee and continue White Coffee Legacy through continuous improvement and innovation that exceeds customer expectations.
As a Market Leader, we take pride in distinguishing ourselves to be ahead of the pack. By setting precedence, we have made a standard that equals excellence, pushing other brands to do the same.
In the vein, we embrace diversity, accept challenges, adopt international standards and good business practices and at the same time, hope to inspire the rest to follow suit.
We strive for continuous improvement, incorporate innovations and technology in our commitment to create customer value in our both products and services.
Aligned with transparent policies and achievable targets, together with our core values, we are able to move forward as one responsive team and deliver our best.
These continuing efforts maintain and reinforce our market leader status and move us forward to become a leading white coffee producer in Asia Pacific.
Our Core Values
Consistency, continuity & growth: to uphold the Oldtown's brand reputation as "the earliest … and yet the best" by delivering our product - consistent in their performance and trusted for their quality so as to ensure continuity and growth.
Originality & creativity: to spearhead breakthroughs and set the precedence in the market by developing line extensions and create new products to cater to customers' changing needs.
Respect diversities & traditions: coming from a country and corporate culture with diverse races, languages and traditions, we respect each others' unique differences and embrace their individual qualities, their rich culture and heritage.
Ethics and integrity: we take pride in our work, and conduct our business with integrity. We embrace good business practices, adopt international standards and demonstrate professionalism so as to earn respect and trust.
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