What is power bait?

power bait is..

power bait is simply an artificial bait that will catch a variety of fish. it comes in many forms, the most common being a clay-like pasty substance.
supposedly it works better than other forms of bait, and I've found that in most cases it actually does. as for the actual composition of the stuff, i have no idea whatsoever. i'd assume that it's several organic substances that have been allowed to ferment, which then have all moisture sucked out of them, before being doused in a smelly goo which the company makes. anyways, the chartreuse magnum floating eggs have always worked best for me