Business & Finance

What is the average length of a radio advertising campaign?

123

Top Answer
User Avatar
Wiki User
Answered
2013-03-27 19:14:09
2013-03-27 19:14:09

The minimum length of a radio advertising campaign to be effective is 12 weeks. With proper frequency, consistency, and reach along with a compelling message a 12 week radio advertising campaign should provide a substantial return on investment for any given business.

012
๐ŸŽƒ
0
๐Ÿคจ
0
๐Ÿ˜ฎ
0
๐Ÿ˜‚
0
User Avatar

Related Questions


This is a great website from Radio Lounge that lists average radio advertising costs in various cities. They are a radio advertising agency out of Houston. http://www.radioloungeusa.com/how-much-does-radio-advertising-cost-in/


Food advertising campaign costs vary. This is due to the type of product it is and the medium that they are advertising in. This could include television advertisements, flyers, radio commercials, newspapers internet advertising which all cost varying amounts. It is likely that millions of dollars are spent for products by companies.


Radio advertising is just words,and tv advertising has words and picture.


Advantages of campaigning via t.v ,newspapers,leaflets, and radio are most people of different age group participate in these medias there fore alot of people will notice the campaign


The radio caused popular music to be shortened to an average of 3 minutes a song, so there could be time for advertising.


Online advertisingRadio advertisingTelevision advertising / Music in advertising


The cost of radio advertising, in the country of the Philippines, is dependent upon the location of the radio station. Advertising can cost as little as $10 and is much as thousands of dollars.


Too many factors to come to a final answer. What is the market size? What is the extent of the campaign? Across what mediums? If it's television or radio... is it during the morning drive, the nightly news, or in the middle of the day?


Varies depending on where you broadcast and if your going local or larger scale and at what time it airs


Currently Allstate is using 99.1fm as a limited range (few blocks) radio signal for its Radio Mayhem campaign. There's a billboard advertising this on the corners on Elston, Western & Diversey.


Jonne Murphy has written: 'Handbook of radio advertising' -- subject(s): Radio advertising


Radio Lounge Is Out to Save Radio Advertising With Strategy and Production Services for Radio Stations, Advertising Agencies, and Radio Advertisers. the Phone Number for Radio Lounge Is 1-866-428-3469


Advertising media is the channel a company uses to get their advertising to customers. Television and radio are some examples of advertising media.


Frank Atkinson Arnold has written: 'Do you want to get into radio?' -- subject(s): Radio, Radio broadcasting 'Broadcast advertising' -- subject(s): Advertising, Radio broadcasting, Television


Depending on your budget. Radio advertising and Television could be very costly. But if you need to reach a wide audience in your area, then radio advertising works. However, with over 1.6 BILLION internet users, you must also use Internet advertising. There are many free advertising sites available such as craiglist.com , ViewMemo.com , facebook, twitter and etc. Use the best of both worlds .


NBC... National Broadcasting Company "Proud as a Peacock" was the advertising campaign used by the NBC television and radio networks from 1979-1981


The advantages of radio advertising include the wide reach of listeners from various locations. It also reaches a wide range of target market.


'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.


Bloomber does indeed offer radio advertising. To get your ad played on Bloomber you would need to contact their human resources or marketing department.


Firstly, corectly identify the problem, the set the right objectives (Business, Marketing and Communications). Once you have defined a comms and channel strategy, clearly identify what data and research is needed to assess your objectives and your strategy. Have these in place BEFORE the campaign goes live. Track the your dashboard until your can see a shift. Evaluate the success of your campaign and show payback and ROMI. There are many ways to track the effectiveness of advertising. Some companies may want to track their advertising effectiveness through a special toll free number leased for the sole purpose of one advertising campaign. One company that does this is Kall8. A campaign that may involve a website can more easily be measured through landing pages and order pages that are specifically made for a campaign. With radio, many a time, calls are tracked via the station and forwarded to the business and from there it may be easier than many companies to test an advertising campaign's success as well.


Conventional advertising is the main types of advertising that have been done in the past. This includes newspapers, magazines, radio, TV and billboards



# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)


An example or radio advertising is when you hear a commercial on the radio for a certain store, they will give you some info like their address and phone number. Usually they take up at least half the radio time with commercials because advertisers pretty much fund the radio station.


Newspapers , Bill Boards and radio .



Copyright ยฉ 2020 Multiply Media, LLC. All Rights Reserved. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Multiply.