What is the concept of business definition?

SWOT is a technique for analysing the internal and external environments of an organisation through the identification and assessment of its Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis entails a distillation of the findings of an internal and external audit which draws attention, from a strategic perspective, to the critical organisational strengths and weaknesses and the opportunities and threats facing the organisation (Kotler et al., 2005).