answersLogoWhite
Economics
Marketing Advertising and Sales
Definitions

What is the definition of minimum advertised price?


Top Answer
User Avatar
Wiki User
Answered 2008-01-27 06:31:02

== MAP Pricing - What is it? = Minimum Advertised Price (MAP Reicing) is the practice whereby a manufacturer and its distributors agree that the latter's resellers will advertise the former's product at certain prices, at or above a price floor (minimum advertised price). These rules prevent resellers from competing too fiercely on price, thus driving down profits and lowering the manufacturer's reputation as a creator of quality made products. A manufacturer may do this because it wishes to keep resellers profitable, and thus keeping the manufacturer profitable. Others contend that minimum advertised price maintenance, for instance, overcomes a failure in the market for distributional services by ensuring that distributors who invest in promoting the manufacturer's product are able to recoup the additional costs of such promotion in the price they charge consumers. Manufacturers also defend retail minimum advertised price by saying it ensures fair returns, both for manufacturer. According to such agreements, retailers can usually sell M.A.P. restricted items for any price they choose, but may not display in any print or online advertising, a price below the Minimum Advertisable Price. Definition: A suppliers pricing policy that does not permit its resellers to advertise prices below some specified amount. It can include the resellers' retail price as well (Source: retail.about.com)

MAP Pricing enhances customer loyalty, product image and profits. Minimum Advertised Price or (MAP) requirements are common in the marketing world. Manufacturers often assign a minimum price point below which a retailer cannot advertise certain products. MAP pricing ensures that their product maintains a certain level of exclusivity and doesn't become known as a cheap product. A Minimum Advertised Price (MAP) Policy alleviates brand degradation and reinforces the advantages of products in the areas of quality, design, warranty, and service delivered by the manufacturer. It will protect stocking dealers from "unfair" online competition and makes sure that everyone makes money. Source: http://faxswitch.com/Definitions/telecom_dictionary_m.html#mappricing http://faxswitch.com

001
๐Ÿ™
0
๐Ÿคจ
0
๐Ÿ˜ฎ
0
๐Ÿ˜‚
0
User Avatar

Your Answer

Loading...

Still Have Questions?

Related Questions

What is the definition of an effective price floor?

Government sets the minimum selling price and prices of goods are not supposed to fall below this price. This Causes Surplus and purchasers Overpay.


Advertised price 1 online but price is thousands of dollars more?

What about it?


Is a price floor a maximum or minimum price?

Minimum price Think floor is the bottom which is the minimum. Think ceiling is the top which is the maximum.


The dealer charged you more than the advertised price can you return it you are in Illinois?

If the dealer charged you more than the advertised price, you can probably return your car. You could also just make them correct the price.


If a car is advertised for a lesser price and then then say was a misprint are they obliged to sell at advertised price?

Usually, no. Look for the small print at the bottom of the ad. "Not responsible for typographical errors."


What is the minimum price of the share?

it's face value is the minimum price of the share


Is minimum price is market price?

yes


Are companies obligated to have more than one item at the advertised price?

no


What is the minimum listing price of an item in an eBay Store?

There is no minimum listing price for single item listings.


What is floor price?

It is a minimum price fixed by the government.


A minimum price for a good or service?

price floor


What is the best definition of jobs in the hidden job market?

Jobs that are never publicly advertised


Write a short note on minimum support price?

minimum


Is a minimum wage an equilibrium wage a price ceiling or a price floor?

minimum wage is a Price floor. The wage can go no lower than X


What is the recourse if a store has a posted advertised price on an item but refuses to sell the item at that price?

In the UK there is no recourse available for an advertised price on a shop item, it is merely an offer. Though most shops would not purposely display an incorrect price. Other forms of shopping have different regulations. Distance buying for instance.


How is a price floor different from a price ceiling?

Price floor is a minimum and price ceiling is a maximum.


What is the term for the minimum price allowed by law?

Price floor


What is Minimum export price?

It is the minimum price at which a country can export its good. This kind of regulation helps in protection of national interests.


What is the minimum price of a bear at Build a Bear Workshop?

Researching the Build a Bear Workshop has shown that the minimum price is very reasonable. The minimum price for a bear without clothing is priced at only $10 and goes up to about $30. The price of clothing is extra.


Is the shop breaking any law by not selling at the advertised price?

No but as a customer you can demand whatever price is marked on a good. It's your right.


What type of products does CACP recommend minimum support price?

CACP recommend minimum support price in 2010 for Pharmaceutical products.


What is the definition of target price in business?

The price you are aiming to get.


The minimum wage is an example of?

The minimum wage is an excellent example of a price floor


What is the definition of 'price'?

Price is the amount of money you have to pay for an object you are purchasing.


What is the definition of price taking?

It is important to know what words mean. The definition of "price taking" is a company or individual that is not influential enough to affect the price of an item.