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A vision statement is (or should be) a very simple, and very brief, statement of the goals an organization's founders have in mind for it, i.e., the place they envision the organization occupying in the future. A mission statement is about the founders' general goals regarding the organization as a whole. Once the founder's general vision for the firm has been put into words, a mission statement, more specific than the vision statement, and geared to the organization's customers and other stakeholders, serves as a compass and an official statement of the general business strategy by which the firm will move toward the achievement the founders' vision. Although there is a lot more involved in business strategy down through all levels of an organization, the mission statement serves as a roadmap to achievement of the vision, which is the ultimate destination.

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โˆ™ 2009-04-28 03:24:53
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โˆ™ 2010-03-20 13:40:22

The mission statement is a statement of purpose and a vision is a statement of where one is going.

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