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What is the difference between corporate communication and mass communication?
Wiki User
∙ 16y ago
Simply put, the target of Corporate Communications is to build the image of the company itself. On the other hand, Mass Communication typically has the target of introducing/selling a product to the target consumers.
Corporate Communication frequently takes the form of a more serious/subtle/suave approach, while Mass Communications tend to highlight the brand values and benefits to the consumer.
Wiki User
∙ 16y ago
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