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If you are confused about the difference between goals, objectives and strategies then remember that:

  • A goal is where you want to be, a destination

  • An objective is the direction you have to take to get to your destination

  • A strategy is what you have to do to get there

The following analogy may help:

  • My goal is to become a millionaire

  • My objective is to increase my wealth

  • One strategy I will employ is to undertake education to give me the skills I need

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Q: What is the difference between strategic goals and strategic objectives?
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Is there a difference between goals and objectives?

Yes there is a distint difference in goals and objectives. Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated


What is the difference between management and strategic management?

Management: "Getting work done through people." That's the classic business school definition of 'management.' Strategic Management: "Setting goals and objectives for an enterprise (a business or company in most cases)." Usually a small group of executives--or the owner--of a company or other enterprise sets down a mission statement consisting of goals and objectives that company seeks to attain and by which that company will be "managed." Individual "managers" direct employees in the company to coordinate the effort to attain the strategic goals agreed upon by the owners or board of directors.


Why is it necessary to monitor and control strategic plans?

Executive managers must monitor and control strategic plans because if they don't, then their goals may not align with the business objectives. By monitoring, they can eliminate projects and objectives that don't fit with their business.


Difference between strategic control and strategic evaluation?

Strategic Evaluation:- An evaluation used by managers as an aid to decide which strategy a program should adopt in order to accomplish its goals and objectives at a minimum cost. In addition, strategy evaluation might include alternative specifications of the program design itself, manpower specifications, progress objectives, and budget allocations. Strategic Control:- Strategic control is a tool that allows managers to evaluate whether or not their selected strategies are working as intended. It enables managers to find ways to improve the strategies and seek changes if strategies are not working. RAJESH KUMAR(Lohrajpur)


When a firm develops and maintains a strategic fit between its goals and capabilities it is performing?

strategic planning

Related questions

Is there a difference between goals and objectives?

Yes there is a distint difference in goals and objectives. Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated


Difference between goals and objectives in business policy?

Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated


What is a qualitative method?

the difference between goals and objectives


What is the difference between sales objectives and communication objectives?

Sales objectives focus on sales. Communication objectives are goals the organization have for effective communication. Good communication can increase sales goals.


What is the difference between business plan and strategic plan?

A business plan defines who the company is and what it does, a strategic plans talks about the goals and measures.


What is the Difference between goals objectives strategy tactic?

Goals are general directions, that are not specific enough to be measured. On the other hand, objectives are specific, measurable and set within a timeframe.


The extent to which the project is viewed as helping the organization achieve its strategic objectives and long-term goals describes?

strategic alignment


What is the difference between management and strategic management?

Management: "Getting work done through people." That's the classic business school definition of 'management.' Strategic Management: "Setting goals and objectives for an enterprise (a business or company in most cases)." Usually a small group of executives--or the owner--of a company or other enterprise sets down a mission statement consisting of goals and objectives that company seeks to attain and by which that company will be "managed." Individual "managers" direct employees in the company to coordinate the effort to attain the strategic goals agreed upon by the owners or board of directors.


What is the difference between a master plan and a strategic development plan?

A master plan is a set of goals that need to be accomplished. A strategic development plan is a list of things that need to be done to accomplish set goals.


What are the Differences between Objective and Goal?

Objectives are broader in meaning and for a long-run time horizon, in other words when dealing with Strategic Planning of an organization, Objectives are to be identified ( long-range of time and broader in scope). Where Goals represents "sub-objectives" that if achieved together or mostly achieved it will lead to the attainment of the main objectives. i.e. an objective (Strategic with long-term and broad scope) could be break down into goals ( operational with short-term and narrower scope). Example: An objective of an organization could be increasing its profits by 10% annually, to reach such "objective" many goals may be established like increasing market share (sales), minimizing waste production, decreasing expenditures , etc. Some authors might converse the usage of Objectives and goals, where they referred Goals to long-term and broad scope, where objectives are the contrary but a the end the difference between the two terminology is the same


What are corperate objectives?

Well defined and realistic goals set by a company that often influences its internal strategic decisions.


Why is it necessary to monitor and control strategic plans?

Executive managers must monitor and control strategic plans because if they don't, then their goals may not align with the business objectives. By monitoring, they can eliminate projects and objectives that don't fit with their business.