If you are confused about the difference between goals, objectives and strategies then remember that:
A goal is where you want to be, a destination
An objective is the direction you have to take to get to your destination
A strategy is what you have to do to get there
The following analogy may help:
My goal is to become a millionaire
My objective is to increase my wealth
One strategy I will employ is to undertake education to give me the skills I need
Yes there is a distint difference in goals and objectives. Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated
Management: "Getting work done through people." That's the classic business school definition of 'management.' Strategic Management: "Setting goals and objectives for an enterprise (a business or company in most cases)." Usually a small group of executives--or the owner--of a company or other enterprise sets down a mission statement consisting of goals and objectives that company seeks to attain and by which that company will be "managed." Individual "managers" direct employees in the company to coordinate the effort to attain the strategic goals agreed upon by the owners or board of directors.
Executive managers must monitor and control strategic plans because if they don't, then their goals may not align with the business objectives. By monitoring, they can eliminate projects and objectives that don't fit with their business.
Strategic Evaluation:- An evaluation used by managers as an aid to decide which strategy a program should adopt in order to accomplish its goals and objectives at a minimum cost. In addition, strategy evaluation might include alternative specifications of the program design itself, manpower specifications, progress objectives, and budget allocations. Strategic Control:- Strategic control is a tool that allows managers to evaluate whether or not their selected strategies are working as intended. It enables managers to find ways to improve the strategies and seek changes if strategies are not working. RAJESH KUMAR(Lohrajpur)
strategic planning
Yes there is a distint difference in goals and objectives. Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated
Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated
the difference between goals and objectives
Sales objectives focus on sales. Communication objectives are goals the organization have for effective communication. Good communication can increase sales goals.
A business plan defines who the company is and what it does, a strategic plans talks about the goals and measures.
Goals are general directions, that are not specific enough to be measured. On the other hand, objectives are specific, measurable and set within a timeframe.
strategic alignment
Management: "Getting work done through people." That's the classic business school definition of 'management.' Strategic Management: "Setting goals and objectives for an enterprise (a business or company in most cases)." Usually a small group of executives--or the owner--of a company or other enterprise sets down a mission statement consisting of goals and objectives that company seeks to attain and by which that company will be "managed." Individual "managers" direct employees in the company to coordinate the effort to attain the strategic goals agreed upon by the owners or board of directors.
A master plan is a set of goals that need to be accomplished. A strategic development plan is a list of things that need to be done to accomplish set goals.
Objectives are broader in meaning and for a long-run time horizon, in other words when dealing with Strategic Planning of an organization, Objectives are to be identified ( long-range of time and broader in scope). Where Goals represents "sub-objectives" that if achieved together or mostly achieved it will lead to the attainment of the main objectives. i.e. an objective (Strategic with long-term and broad scope) could be break down into goals ( operational with short-term and narrower scope). Example: An objective of an organization could be increasing its profits by 10% annually, to reach such "objective" many goals may be established like increasing market share (sales), minimizing waste production, decreasing expenditures , etc. Some authors might converse the usage of Objectives and goals, where they referred Goals to long-term and broad scope, where objectives are the contrary but a the end the difference between the two terminology is the same
Well defined and realistic goals set by a company that often influences its internal strategic decisions.
Executive managers must monitor and control strategic plans because if they don't, then their goals may not align with the business objectives. By monitoring, they can eliminate projects and objectives that don't fit with their business.