Intellectual Property

What is the difference between trademark and service mark?

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May 05, 2007 7:24PM

"Trademark" often refers generally to any brand, but more technically applies only to brands on "goods" (i.e., things). A service mark is the more correct term for a brand applied to services (e.g., McDonald's service mark for restaurants and trademark for the food sold there). Service marks are usually documented using advertising for the services, whereas trademarks are proven by showing the brand on the goods or their packaging.