What is the importance of a marketing plan to an organisation?

A properly developed marketing plan is important because: 1. It helps to ensure that marketing activity i spropely focused and integrated. 2. It enables everyone in the organization to know exactly what will happen and when. 3. It enables the business to take advantage of market opportunities. 4. It helps to ensure that the business remains healthy by preparing for possible problems. 5. It puts the business in a better position to react to unexpected events. 6. Identify the right marketing mix.